For the third year in a row, Nalu wanted to strengthen its presence at Couleur Café with an activation that visitors would instantly recognise. The objective was to create a destination within the festival where people could not only enjoy the music, but also actively engage with the brand.

Each edition introduces a new experience, keeping the activation fresh while remaining true to Nalu’s colourful identity.

CityCubes delivered the complete production of the Nalu activation, including the technical setup and styling of the Silent Disco Dome. Throughout the festival weekend, the space became a vibrant meeting point where visitors could dance, relax, and immerse themselves in the Nalu atmosphere.

To refresh the experience, we introduced an interactive upcycling workshop. Guided by the Nalu team, festivalgoers transformed existing clothing into personalised festival pieces, adding a creative layer that encouraged participation and extended the brand experience beyond the dance floor.

The Nalu activation once again became one of the festival’s most recognisable hotspots. By combining music, creativity, and interaction, the experience encouraged visitors to spend more time with the brand, while proving that returning activations can continue to surprise when they evolve year after year.