ORIJEN – All Trails campaign
A campaign connecting pet owners through exploration and movement
BRIEFING
ORIJEN wanted to encourage pet owners to actively explore walking routes together with their dogs, placing the focus on discovery, nature and connection.
The ambition was to build a campaign that naturally integrates into people’s daily lives while strengthening the emotional connection between brand and user.
WHAT WE HAVE DONE
We supported the All Trails campaign through a combination of events, digital touchpoints and in-store materials. Each element was designed to guide participants through the experience and create consistency across all channels. One of the most fun aspects to help build the community are the patches participants can collect after they completed one of the trails.
The concept was developed to make participation simple, to motivate people to discover new locations and to engage with the campaign over a longer period.
THE RESULT
The campaign created an accessible and engaging experience for pet owners, connecting offline exploration with digital interaction.
It reinforces the brand’s positioning around quality, care and connection, while building an active and involved community.