When the Arirang World Tour arrived in Belgium, Samsung wanted to extend the excitement beyond the concert itself. The challenge was to create an activation that naturally connected with one of the world’s most passionate fan communities while showcasing the new Galaxy S26 in an engaging way.

The experience needed to feel authentic, interactive, and worthy of the occasion.

Fans stepped into the experience long before the show began. At both the Samsung container and the mobile Galaxy Photo Booth, visitors captured selfies with the new Galaxy S26 and instantly received a printed keepsake to remember the concert.

To make the activation even more exciting, every participant had the chance to win an exclusive Brussels BTS pin, while a handful of lucky fans completed their collection with the full set of World Tour pins. By combining technology, collectibles, and interactive moments, CityCubes created an experience that perfectly matched the excitement surrounding the event.

The Galaxy Photo Booth quickly became a popular stop for fans looking to capture more than just a concert photo. The mix of cutting-edge technology, exclusive collectibles, and memorable interactions strengthened Samsung’s connection with the BTS community and gave fans an experience they were eager to share.