The FTI Express was a success with on board: Minister-President of the Flemish Government Jan Jambon, Flemish Minister of Innovation Jo Brouns, and no less than 315 Flemish CEOs and entrepreneurs.
315 guests attended the event vs. objective of 120 guests
32,255,288 people media reach
And a nice extra we won a Golden BEA award in the categorie Institutional Events for this project.
The Flow
The event began at Gent-Sint-Pieters, on Tuesday, June 13, 2023 at 9:30 in the morning on a futuristically dressed platform, a welcome by enigmatic space aliens and with coffee and a healthy breakfast by Foodmaker. The invited guests then took their seats on “the Train to the Future,” a fully-branded privatized NMBS train, with train compartments decorated by the five cities (Antwerp, Ghent,Hasselt, Kortrijk and Leuven) hosting the 10-day FTI innovation and inspiration festival in March 2024.
Then upon arrival in Antwerp, there was a welcome show and a high-tech press moment in the beautiful station hall of Antwerp Central, followed by a walking-dinner on the platform until it was time to return by train.